3 Comments
User's avatar
Matheus Moura's avatar

I took a different approach using AI. I conducted the interviews and survey, placed all the gathered data in a NotebookLM folder with a detailed project description, and built the personas around that information. What do you guys think about this approach?

Expand full comment
Jonathan Martinez's avatar

This is exactly why I don’t create personas the traditional way anymore

Expand full comment
Karo (Product with Attitude)'s avatar

Great article! 🤗 The way I see it, AI is great for understanding real users in real time (users, not personas!).

It actually makes traditional, static personas outdated and irrelevant. Thought you might enjoy this post: https://open.substack.com/pub/karozieminski/p/user-personas-are-dead-ai-powered?r=gngtc&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false

Expand full comment