2 Comments
User's avatar
Pallavi Singh's avatar

The IKEA effect beautifully illustrates why Agile teams thrive when they’re involved in shaping the work they do. In Agile, team members don’t just build—they co-create. From collaborating with the Product Manager to prioritize the backlog, to jointly designing solutions, agreeing on the implementation approach, and estimating effort— shared ownership taps into the same psychology: we naturally value what we help build.

Expand full comment
Dr Maria Panagiotidi's avatar

So true! This approach isn't helpful only for UXR!

Expand full comment