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This post was extremely helpful to me: a junior UX Researcher that is currently conducting a quantitative benchmarking study! Looking forward to seeing the part 2!

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Business blogs are all wrong :)

“It is wrong to suppose that if you can’t measure it, you can’t manage it – a costly myth.” — W. Edwards Deming (The New Economics).

https://www.nngroup.com/articles/campbells-law/

Looking forward to future posts, this is a great topic!

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