Personas are realistic fictional characters, which represent different target users. They are an integral part of the design process and are usually based on research. Persona as a term and format for user representations was introduced in 1999 by Alan Cooper. Since then, personas have been subject to much discussion, debate, and further development. Personas are widely used in the UX industry and they play an important part in product development.
Creating personas with secondary data
Creating personas with secondary data
Creating personas with secondary data
Personas are realistic fictional characters, which represent different target users. They are an integral part of the design process and are usually based on research. Persona as a term and format for user representations was introduced in 1999 by Alan Cooper. Since then, personas have been subject to much discussion, debate, and further development. Personas are widely used in the UX industry and they play an important part in product development.